Annika Volkmann
Beyond the Ordinary

Beyond the Ordinary

Electric Mirror provides a printed product guide to its Residential Sales reps and luxury kitchen and bath showroom every two years. For the 2017 release, I pitched the idea of "Beyond the Ordinary" to give the company a fresh, modern look. I was involved in the book's overall content layout, image creation and sourcing, print specifications, page layouts, and final prepress work. 

Beyond the Ordinary

Beyond the Ordinary

Every two years, Electric Mirror prints a product book for its luxury kitchen and bath showrooms. With increased competition from other lighted mirror companies, it was time for a refresh.

The Concept

The Concept

For the 2017 release, I pitched the idea of "Beyond the Ordinary" to give the company a fresh, modern look.

 Taking our products out of context told the story we wanted to tell: It’s not about a bathroom — it’s about an  experience .

Taking our products out of context told the story we wanted to tell: It’s not about a bathroom — it’s about an experience.

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The Process

The Process

I was involved in the book's overall content layout, image creation and sourcing, print specifications, page layouts, and final prepress work.

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The Results

The Results

Six months after the book’s release, the Residential Sales team reported their best quarter in almost 20 years.